Meeting/Event Information

    Educational Program - Your Logo Isn't Your Brand

    September 11, 2013
    7:45 AM to 9:45 AM
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    Barton Malow Company
    26500 American Drive
    Southfield, MI 48034

    Your Logo Isn’t Your Brand – [NATIONAL SPEAKER]

    SMPS Michigan would like to welcome a national expert in branding who specializes in the A/E/C industry to join us for our September event.  He’s flying across the country to talk to us!  We hope that you can join us for this fantastic opportunity to be face-to-face with a branding genius.Randall Smith

    • What is your brand? (It's not what you say it is.) 
    • Why you're not your brand owner. 
    • The difference between B2B and B2C. 
    • The focus test. Relationship between design and branding. 
    • Can social media help? 
    • What can a small business with limited resources do? 
    • Personal Branding and your own unique value proposition. 
    • Questions and answers. 

    Presented by Randall Smith, President and Brand Strategist at modern8 Corporation, a brand design agency based in Salt Lake City, who specializes in services for the A/E/C industry. The firm has consulted on brand strategy and created award-winning Web sites, logos and literature for leading construction companies, engineering firms and architects. modern8 employs the Perception Branding 5d process, that marries strategy and design to achieve a shared goal. Randall Smith has 35 years of experience in marketing, advertising and design and teaches at the University of Utah in the field. More info:

    Event Details

    Wednesday, September 11, 2013
    7:45am – 9:45am

    Barton Malow Company
    Southfield, Michigan

    7:45 am - Registration/Networking
    8:15 am - “Your Logo Isn’t Your Brand”
    9:45 am - Closing


    $35.00 Member Registration

    $55.00 Non-member registration

    $10.00 Student (with valid, current student ID)

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