Meeting/Event Information

NATIONAL SPEAKER: Christine Spray - Building Relationships for More Business

March 17, 2016
8:00 AM - 11:00 AM

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Bodman Law
1901 St. Antoine Street - 6th Floor @ Ford Field
Detroit, MI 48226


Building Relationships for More Business

Christine Spray with Strategic Catalyst, Inc. will provide a Professional Development Program at the Society for Marketing Professional Services, Michigan Chapter to equip professionals with the resources and training they need in order for them to be more effective at building relationships while building business.

Why are building and maintaining relationships so important? Most professionals focus on creating a network; but many overlook the importance of fostering those relationships. Taking the time to maintain your connections is just as important as making new ones.

Successful professionals understand the difference between simply knowing someone and establishing a mutually beneficial business connection.

The two-hour Professional Development Program will include the following:

Where Are All Your Referrals?

What Do You Need to Know?

What are You Currently Doing?

Who Generates Referrals?

Being a Trusted Advisor

Strategically Networking for Success

Creating the Best Value Proposition

Utilizing Communication Strategies

Gaining Referrals through Partnerships

Making Referrals through Organizations

Filling and Tracking the Pipeline



Christine Spray is a nationally recognized business development keynote speaker, best-selling author two times, consultant, trainer and coach. Spray serves as a CEO and business advisor with a passion for helping people and companies grow.

Best-Selling Author with Steve Forbes

SuccessOnomics-Doing Business in Today’s Economy

Best-Selling Lists and Rankings: #1 Direct Marketing, #4 Marketing, #5 Marketing & Sales, #11 Entrepreneurship, #12 Small Business and Entrepreneurship, and #91 Business & Money

Best-Selling Author with Brian Tracy

Transform-Your Life, Business & Health

Best-Selling Lists and Rankings: #6 Direct Marketing, #13 Marketing for Small Business

Founder & President

Strategic Catalyst, Inc.

Spray launched Strategic Catalyst, Inc. after working in public accounting and industry in senior leadership roles with start-up, restructuring and growth responsibilities. She recognized that by aligning business goals with marketing, human resource and business development strategies, organizations could leverage new business opportunities for far greater results.

With more than 20 years of experience, Spray has created proven programs for management in the area of new business strategy by implementing Revenue Growth Assessments, Business Development Programs, Strategic Business Development Plans, and Accountability Models. Spray is a graduate of Coach University’s Two Year Program.


Founder & President

National Business Development Association

Spray launched the National Business Development Association (NBDA) to fill the need for a national trade association to provide best practices to individuals whose primary responsibility is generating business for their organization.

NBDA provides a vibrant learning community where members can stay on top of industry trends and continually hone their skills through targeted professional development. Members of NBDA strongly believe in order to be a successful business development professional, you must focus on others and their needs before focusing on yourself. You will find this philosophy at the center of everything that is taught at the NBDA.


Program Outline

8:00am 8:30am Registration + Networking

8:30am 8:40am President’s Welcome + Sponsor Recognition

8:40am 10:40am Building Relationships for More Business

10:40am 10:50am Questions & Answer Session

11:00am Adjourn



Ford Field can be accessed from any of the major freeways that serve the downtown area.

Park in the attached parking structure located at 1902 St. Antoine Street (see map below). Please bring your parking receipt to the office. We will validate it.

Enter Ford Field at Gate G at ground level, which is adjacent to the parking structure. Tell the security guard you are there to visit Bodman. The guard will direct you to the office elevators. Our office is located on the 6th floor.

The program will be on the 5th floor. If guests enter Bodman's main lobby on the 6th floor the receptionist will advise to go down to the 5th floor. Please look for signage that will direct you to the event space.



$55.00 SMPS Member

$90.00 Non-Member

$30.00 Student


$30.00 Student - with Valid I.D.

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