Meeting/Event Information

EDUCATION EVENT: Bianchi PR - Social Media Use for Professional Services

April 14, 2016
8:00 AM - 10:00 AM

 Add to Calendar

Harley Ellis Devereaux
26913 Northwester Hwy Suite 200
Southfield, MI 48033



SMPS Michigan is pleased to welcome Bianchi PR to present their recent social media study findings on how the top professional service firms in the Detroit area are utilizing social media to promote their services.

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers.

To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … Bianchi PR analyzed three months’ worth of social media posts shared by 25 of the top professional service firms in the Detroit area in our Social media Use by Professional Services (SMUPS) study.

Together we will learn how does your firm compare to the “average” professional service firm in using social media?    

Biachi PR's Social Media Use by Professional Services (SMUPS) study of 25 top Detroit professional service firms (as ranked by Crain’s Detroit Business) can help you see how your firm compares. Consider that:

  • The social media channel where firms typically have the most followers are: LinkedIn (167,688); Facebook (31,956); Twitter (11,732); and YouTube (627


  • Per month, the average professional service firm posted: 64.2 tweets; 22 LinkedIn articles; 21.2 Facebook posts; and 2.96 YouTube videos; and


  • The average firm is missing a big opportunity by posting three times more on Twitter – where they have 11,732 followers – than LinkedIn, where they have 14 times more followers.



8:00am - 8:30am     Registration and Networking
8:30am - 8:45am     Welcome + Introduction
8:45am - 9:45am     Social Media Program
9:45am - 9:55am     Final Q&A
10:00am                  Program Adjourns



Parking is available at HED's office complex



$20.00 SMPS Member

$50.00 Non-Member

$10.00 Student



James A. Bianchi, APR, President


                                                      Adriana E. Van Duyn, Account Supervisor



With experience in assisting professional service firms and other business-to-business clients with media relations and related digital/social content needs, Bianchi PR has earned recognition as a “go-to” PR firm for local and global companies looking for market knowledge, local connections and PR expertise.


Bianchi PR is the Detroit office for the Public Relations Global Network, one of the world’s largest international public relations networks. PRGN harnesses the resources of 49 independent public relations firms and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally.




Twitter: @bianchipr

Future Meetings

Webinar & Networking: Who Trusts You? The Key to Attracting Clients & Advocates

May 21, 2019
2:00 PM - 3:30 PM

Multiple Locations

Let's Learn Together from East to West!

Read More

Register Now

2019 End of the Year Social | Members Only

June 13, 2019
5:00 PM - 7:00 PM

160 West Fort Street, Suite 400
Detroit, MI 48226

Detroit Lights. Big City. Summer Nights. Celebrate with SMPS Michigan.

Read More

Register Now