Meeting/Event Information

SMPS Educational Event - Neuroscience: Outsmart and Outsell Your Competition with Bryan Gray

April 26, 2018
11:00 AM - 1:00 PM

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Engineering Society of Detroit (ESD)
20700 Civic Center Drive, Suite 450
Southfield, MI 48076
https://www.esd.org/

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YOU'VE MADE THE SHORTLIST, NOW USE SCIENCE TO GET THE WIN!

No more high fiving because you made the shortlist, you have some real work to get the win. Your technical ability, previous success, and relationships got you to the finals. Guess what, that’s what got your competitors there, too! Someone’s going to win this project; here’s how to make it you!

You’re not selling to hearts and souls, your prospect is a 3-lb. organ called the brain and while it’s a fascinating and complex organ, it’s a highly primitive and predictable decision-maker. Those who are consistently winning more projects are using brain science and a simple three-step process to separate from the pack and connect at a visceral level with their audience. This session will share with you how it's being done.

WINNING THE BRAIN REQUIRES THREE CRUCIAL COMPONENTS: 

  1. Messaging that fits the process
  2. Selling tools, keeping the brain actively engaged 
  3. Presentation execution - no more “winging it" 


MEET REVENUE PATH GROUP CEO BRYAN GRAY: 

Revenue Path Group (RPG) CEO Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan’s group is well positioned to understand today’s highly competitive arena and help companies activate their prospects to make better and faster decisions.

If you’re like so many in the AEC space where you’re always competing in tight races, this session is a MUST. Come learn why you lose and how to win more consistently.

IF YOU DON'T ATTEND...LET'S HOPE YOUR COMPETITION DOESN'T EITHER!

#AECscience #getsmartwinsmart #SMPSEducates

Details:

Price:
Member: $45.00
Non-Member: $75.00

Parking: 
On-site parking available 

Schedule: 
11:00am - Registration & Networking 
11:30am-1:00pm - Lunch & Program

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