Meeting/Event Information

SMPS West Michigan Educational Event - Growth Generation: A Guide for A/E/C Firms

May 09, 2018
2:00 PM - 5:00 PM

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Downtown Market Grand Rapids
435 Ionia Avenue SW
Grand Rapids, MI 49503


How do you attract, convert and close more leads in today’s noisy business landscape?

Become a buyer-focused organization!

The inbound marketing approach is a highly-scalable, measurable, easy-to-follow formula that will help you create brand awareness, sort good leads from bad, prep better for those RFPs, and position yourselves as a market leader. Learn how to shift your organizational thinking from “all about us” to “all about them” and align your marketing and sales teams to grow your business.

Attendees will gain:
  -- An understanding of how buyers have changed and what to do about it
  -- Clarity on inbound marketing and how it works for AEC firms
  -- Actionable tips you can leverage immediately
  -- Resources to build your own buyer personas

About the Presenter: 
Ben Jessup, Senior Strategist at The Whole Brain Group, is a respected authority on B2B inbound marketing and growth marketing, with a special focus on AEC and professional services. For over 12 years, he has helped CEOs, company leaders, business developers, and marketers transform their marketing strategies and tactics into tangible business results-- not just vanity metrics.

As the Ann Arbor HubSpot User Group Leader, Ben hosts regular technical training and discussion on inbound marketing best practices. He holds a BA in marketing from Marietta College and a BFA in design from Marietta College. A HubSpot evangelist, Ben holds the following HubSpot certifications: HubSpot Inbound Marketing, HubSpot Software, HubSpot Email Marketing, HubSpot Sales and HubSpot Sales Software. Ben is known for his fun sense of humor and his powerful beard, which holds its own HubSpot certifications for Fullness and Density.

Event Details:
May 9, 2018

Downtown Market Grand Rapids
435 Ionia Avenue SW
Grand Rapids, MI 49503

Members: $45.00
Non-Members: $75.00

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