Meeting/Event Information

Webinar & Networking: Communication Strategies for Today’s Generational Differences

April 16, 2019
2:00 PM - 3:30 PM

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Multiple Locations



This webinar is being provided by SMPS National.  Members can register to watch the webinar from their own device, home, or office for $199.00.  SMPS-Michigan is broadcasting the webinar for $25 per person at two locations. To receive this great value, you must be at one of the sites (watching it on your own at your own site is the full $199 price).  Don’t miss out on this great opportunity to not only expand your knowledge, but also network with your fellow SMPSers!

Session Description

Today's workforce is made up of five generations. With employees ranging from teens to those in their twilight years, how we communicate matters. By 2020, the two youngest generations will compose nearly 70 percent of global employees. Breaking down communication barriers to achieve results may make the difference in keeping our most important asset, our people.  

As professional service firms, we’re in the business of talent. Our firms thrive on our ability to recruit and retain talent. With low unemployment rates and an ever-increasing competitive marketplace, marketers must partner with human resources teams to ensure we’re ready for battle in today's talent war.  

In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

Session Learning Objectives:

During this webinar, participants will:

  • Increase their understanding of the five generations in today's workforce
  • Explore opportunities to leverage differences to enhance organizational culture
  • Explore communication methods to reach multi-generational audiences
  • Utilize business development strategies to recruit and retain multi-generations


Viewing Sites

Join other SMPS members and guests across the state at one of our two viewing locations: 

East Side: Peter Basso Associates, 5145 Livernois Rd #100, Troy, MI 48098

West Side: Byce & Associates, Inc., 487 Portage Street, Kalamazoo, Michigan 49007


1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program 


$25.00 Member

$25.00 Non-Member

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