Meeting/Event Information

Webinar & Networking: Who Trusts You? The Key to Attracting Clients & Advocates

May 21, 2019
2:00 PM - 3:30 PM

 Add to Calendar

Multiple Locations



This webinar is being provided by SMPS National.  Members can register to watch the webinar from their own device, home, or office for $199.00.  SMPS-Michigan is broadcasting the webinar for $25 per person at two locations. To receive this great value, you must be at one of the sites (watching it on your own at your own site is the full $199 price).  Don’t miss out on this great opportunity to not only expand your knowledge but also network with your fellow SMPSers! Networking socials as being hosted by American Interiors (Novi) and FTC&H (Grand Rapids) immediately following for those attending the webinar. 

Session Description

When it comes to gaining clients and winning new business, trust plays a major role. Join us for our May webinar and discover the Six Stages of Trust to help build your firm’s business.

Think about it: You meet someone who would be a good contact. How do you figure out the next step for building that relationship? How do you avoid asking for too much too soon or too little too late? When you know how to gauge the stage of trust you’ve earned, you’ll be able to choose the next step in the process to be successful at it.

During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

Session Learning Objectives:

During this webinar, participants will:

  • Identify and advance through the Six Stages of Trust
  • Figure out a good next step to build relationships
  • Recover trust when you make a mistake
  • Show your character and competence to gain trust and, ultimately, opportunities


Viewing Sites:

East Side: American Interiors, 29550 Hudson Drive, Novi MI, 48377

West Side: FTC&H, 1515 Arboretum Dr SE, Grand Rapids, MI 49546


1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program


$25.00 Member

$25.00 Non-Member

Future Meetings

Webinar & Networking: Who Trusts You? The Key to Attracting Clients & Advocates

May 21, 2019
2:00 PM - 3:30 PM

Multiple Locations

Let's Learn Together from East to West!

Read More

Register Now

2019 End of the Year Social | Members Only

June 13, 2019
5:00 PM - 7:00 PM

160 West Fort Street, Suite 400
Detroit, MI 48226

Detroit Lights. Big City. Summer Nights. Celebrate with SMPS Michigan.

Read More

Register Now