Meeting/Event Information

Webinar - How to Refresh Brand Perception after Crisis or Change

January 28, 2020
2:00 PM - 3:30 PM

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Webinar - Multiple Local Viewing Sites


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This webinar is being provided by SMPS National. Members can register to watch the webinar from their own device, home, or office for $199.00. SMPS-Michigan is broadcasting the webinar for $25 per person at two locations. To receive this great value, you must be at one of the sites. Don’t miss out on this great opportunity to not only expand your knowledge but also network with your fellow SMPS members!
Viewing Sites:
FTC&H
1515 Arboretum Drive SE
Grand Rapids, MI 49546
LaSalle
30375 Northwester Hwy
Farmington Hills, MI  48334

Let's face it: perception is often reality. Firms can be written or talked about in a bad light—even if the information is one-sided and untrue. Or firms can be regarded differently after shareholder and contract disputes or the departure of key leaders and employees. Marketers may not be immediately aware of the perception out there. But something must be going on when referrals aren’t coming from clients or project partners like they used to. So, how do you turn this around? 

It's time to be aware, prepared, and ready to control the unexpected. During our January webinar, our presenter will focus on brand perception research as a stop gap for mistakes that haunt and transitions that linger. We’ll also learn about smart, strategic approaches to planning ahead for the unexpected. By investigating brand perceptions from circles of influence (COI), such as referral sources or project partners as well as from clients and employees, you can work to head off issues that impact referrals and client retention.

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