Meeting/Event Information

Peer Panel Discussion: Why Rebrand?

March 11, 2021
2:00 PM - 3:30 PM

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Virtual via Zoom


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Why Rebrand? Join us for the peer panel discussion on rebranding. Learn from industry leaders on why they chose to rebrand, the process, the pitfalls, and why A/E/C might just stand for Adapt, Evolve, Create. Learn more about our panel below.

PEER PANEL

Jen Huebel, CPSM, Creative Manager – Clark Construction

Jennifer Huebel is the Creative Manager with Clark Construction Company. Her job role is focused on brand continuity, and internal and external communications within the company. She has 14 years of  A/E/C industry experience. She has a Bachelor of Business Administration (BBA) from Western Michigan University and Master of Fine Arts (MFA) focused in Interior Architecture from Lawrence Technological University. She is also a Certified Professional Services Marketer (CPSM).

 

Kelly Sternberg, CPSM, Director of Marketing + Communications – Barton Malow Company

Kelly Sternberg is the Director of Marketing + Communications for Barton Malow Company, the industrial entity of Barton Malow’s Family of Companies, where she leads all marketing and communications efforts. With 15 years in the AEC industry, she has extensive experience planning and executing strategies that help Barton Malow achieve its business goals and is passionate about telling the stories of how the firm builds people, projects, and communities. She holds a BBA from Western Michigan University and is a Certified Professional Services Marketer (CPSM), designated by the Society for Marketing Professional Services.

 

Laura Matter, CPSM, LEED AP, Principal, Marketing Director - SmithGroup

Laura serves as the Corporate Marketing Director for SmithGroup, an international, 1200-person, integrated design firm with 15 offices worldwide. In her role, she is responsible for the firm’s overall branding, marketing and business development strategy and initiatives. Laura brings a broad-based background encompassing marketing and architecture fields with masters degrees in both Business Administration and Architecture. She has 20 years of experience in the AEC industry and has served on various board positions for SMPS Michigan including Marketing Chair, Programs Chair, and President.

 

Deb Osuch, CPSM, REM, Marketing Manager - SME

Debra K. Osuch, CPSM, REM leads SME’s marketing group by providing strategic and creative direction and helping to shape the SME brand experience. Deb champions SME's brand ambassador program and helps connect the dots between employee experience (Ex), client experience (Cx) and brand experience (Bx). Since 2006, Deb has provided seller-doer coaching to SME’s internal team through a formal “Build a Practice” program, in which she mentors project managers in business development and personal branding. Deb is a certified professional services marketer (CPSM) and serves on the SMPS Michigan Board of Directors as Membership Director. She is an avid cyclist and is proud to have accomplished her recent goal of cycling 2,020 miles in 2020.

 

Brook Reddish, Director of Marketing & Associate - The Collaborative Inc.

Brook Reddish brings 18 years’ experience in the AEC industry, creating and implementing strategic growth plans for firms across the country.  As Director of Marketing and Associate of The Collaborative, her role includes everything from brand management to business development; collateral creation to internal perception management. Brook is currently the President of the Leadership Toledo Board, providing mentorship to youth in the Toledo Region. With two small children and two fur babies, she believes in living life to the fullest!

 

Dan Stys, PE, Director of Marketing & Business Development - PEA Group

Daniel Stys is the Director of Marketing and Business Development and has over 20 years of civil engineering and consulting experience. As the Director of Marketing & Business Development, he oversees direct internal reports and a team of supporting consultants that focus on developing business relationships with new and existing clients. He also supports the development of long term corporate strategic planning, business analytics, and organizational leadership.

 

Jenny Waugh, Marketing Operations Director – Fishbeck

As Fishbeck’s Marketing Operations Director, Jenny Waugh oversees business development, sales and marketing, and public relations for the firm. She is responsible for brand development and management (which included the 2019 firm name change), along with strategic planning, community relations,  and charitable giving. She is passionate about sharing her talents with community and industry associations, and often gets involved in capital campaign efforts, media relations, and event planning for these non-profit organizations.

 

Aimee Zoyes, Principal & Founder – Zoyes Creative (moderator)

Aimee Zoyes is co-founder of Zoyes Creative, a creative studio born and bred in Metro Detroit. With 23 years at the helm, she utilizes her architectural experience and design skill sets to lead the firm with a passion for creative excellence. By connecting people with brands through thoughtful design, Aimee and her team tackle challenges head on and thrive on collaborating toward design-centric solutions.

Tickets

$0.00 Zoom link to be sent at a later date

$0.00 Zoom link to be sent at a later date

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