If you’re like most architecture, engineering, or construction marketing/business development professionals, you’re frustrated that developing your company’s story is one of the hardest tasks on your long to-do list. If you knew what to do differently, you would – but you don’t, and so you feel stuck. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this SMPS Training workshop, Everest Marketing Services President, Barbara Shuck – a StoryBrand Certified Guide – will share storytelling (aka “narrative”) principles and examples proven to engage clients, prospects, and colleagues. Attendees will walk away knowing how to capture your audience’s attention and compel them to respond.

SPEAKER BIO:

Barbara Shuck, FSMPS, CPSM
President, Everest Marketing Services

With 25+ years working for A/E/C firms, Barbara understands the frustration of communicating differentiators and creating “why us” and “why not them” themes. At Everest Marketing Services, she uses a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. She helps clients with internal communications and initiatives, and external efforts that win work through compelling and persuasive content and messaging.

Barbara is a past-president of SMPS and is currently a SMPS Foundation Trustee. She has a bachelor’s degree in Communication Arts (Journalism) and French, and a master’s degree in Business, (marketing emphasis), along with expertise in sales, printing, publishing, teaching, and marketing in the A/E/C industries.

Pre-Event Preparation
Get the book(s)

1. StoryBrand
2. Marketing Made Simple

Tickets
Members: $20
Non-Members: $35