Meeting/Event Information

Educational Program - Group Viewing of SMPS Webinar

April 15, 2014
1:30 PM - 4:00 PM

 Add to Calendar

Soil and Materials Engineers, Inc.
43980 Plymouth Oaks Blvd
Plymouth, MI 48170


Webinar Viewing & Thought Leadership Discussion

Join SMPS Michigan for a viewing of the webinar:  “The Right Content in the Right Places to Show Thought Leadership.”  We have purchased a license to view the webinar from one location, so we will be getting a group together to watch it – and, snacks will be provided!  After the webinar we’ll have a roundtable discussion about thought leadership at our own firms!  Normally this webinar would cost $179 for members and $229 for non-members, but by joining us in person, you can get a deal!

The Webinar

Developing thought-leading content for your markets is a great business development tool and essential for promoting the expertise of your firm’s technical professionals. By creating useful content, such as white papers, blogs, and podcasts, you can gain visibility, create trust, and ultimately earn business for your firm.

But, first, you have to know where to start. During SMPS’s April 15 Webinar, award-winning writer Carl Friesen will show you how to navigate the ins and outs of content development for the A/E/C industry and get results. You will learn when it’s a good idea to hire a ghostwriter and how to leverage social media to increase your content’s impact. Don’t miss this valuable session!

During this program, Carl Friesen will cover:
•The five different themes for content
•The role of content in A/E/C marketing
•How to use content to motivate action
•How to apply different types of content
•The appropriate use of external resources
•How to employ social media to gain greater traction for content
•How to implement a content marketing plan and get results

The Thought Leadership Roundtable

After the webinar, attendees will share examples of thought leadership from their firms.  We will share success stories, horror stories, processes, challenges and best practices with the group.


Carl Friesen is principal of Global Reach Communications Inc., where he helps firms demonstrate thought leadership through publishing. With a background in journalism and an MBA in marketing, Carl Friesen has more than 15 years of experience in marketing professional services, including A/E/C services. He is also the author of four books on professional services marketing, two of them published through SMPS. Friesen is a frequent SMPS speaker and contributor to Marketer.


$10.00 SMPS Member

$20.00 Guest Ticket

Future Meetings

Webinar & Networking: Who Trusts You? The Key to Attracting Clients & Advocates

May 21, 2019
2:00 PM - 3:30 PM

Multiple Locations

Let's Learn Together from East to West!

Read More

Register Now

2019 End of the Year Social | Members Only

June 13, 2019
5:00 PM - 7:00 PM

160 West Fort Street, Suite 400
Detroit, MI 48226

Detroit Lights. Big City. Summer Nights. Celebrate with SMPS Michigan.

Read More

Register Now